Marketing the Books
The books are out. Now it's time to market, market, market. Actually, it's PAST time, but this is not my favorite occupation, this marketing. But better late than never, I have designed posters and printed them for the bookstores, set up book signings. The Child of the Mist title will be carried at Barnes and Noble (online); they have had the title listed since January with the April release date; even had the cover showing. That prompted me to get on their vendor list. Amazon is pending, although they are quite slow about their paperwork. Of course, that's my error for waiting until I had the book in hand to contact them.
I've sent review copies of Child of the Mist to my regional Arts Council paper, and a national online reviewer. I'm stingy about this, since with previous of my titles (both from NY publishers and Indies) the reviews made no difference on the sales sheet. I enjoy the unsolicited comments the most, like the new review just posted on Daughter of the Stone; I've included a clip and the URL on that book's comment page.
My best sales don’t usually come at book signings, but at art shows. People are possibly surprised to see books and like the change in selection. The other successful sales are through public libraries, where I set up an author event and sell books after the presentation. A lot of phone and mail work to plan those, but they are definitely worth it.






